YOUR INFORMATION. YOUR CHOICES.
Privacy & Cookies
How PropMatch SA handles your enquiries, how Google tracking and the Meta Pixel work when enabled, and how you can exercise your privacy choices.
On this page
Your information · Google tracking · Meta Pixel · Cookie choices · Your rights
1. Who we are
PropMatch SA is responsible for the personal information we collect through propmatchsa.co.za and our website enquiries. We are a South African lead generation and property marketing business. We help estate agents explore seller-lead opportunities and promote available properties, and help homeowners find a suitable agent to sell their home.
We are not a real estate agency. The appointed estate agent handles any mandate, property advice and sale. For questions about this notice or your personal information, contact hello@propmatchsa.co.za.
2. Information we collect
Information you give us: your name, email address, telephone number and correspondence. Depending on your enquiry, this may include your agency, role, service areas (including up to four areas of interest), mandate goals, marketing needs, listing links, property details, location, selling plans and preferred contact arrangements.
Information from others: a relevant agent may share information needed for an introduction or follow-up. We may also review publicly available property listings you ask us to assess. Please only submit another person’s details or listing material if you are authorised to do so.
Website information: technical and usage data can include your IP address, browser and device details, pages visited, referring pages, interactions, approximate location inferred from your IP address, cookie identifiers and advertising events. Google and Meta tools are explained below.
Submitting an enquiry is voluntary. Fields marked as required are needed to assess and respond to that request; without them we may be unable to help. Please do not submit identity documents, banking information or other sensitive details through these forms.
3. How and why we use information
- Respond to your enquiry, understand your needs and assess whether our services may assist.
- Review agent service areas, mandate requirements and property marketing opportunities.
- Arrange relevant introductions and follow up on a homeowner’s request to find an agent.
- Provide agreed services, administer our business and keep appropriate correspondence records.
- Understand website and campaign performance, improve our service and measure advertising results.
- Protect the website, prevent misuse and meet legal obligations.
Depending on the purpose, processing may be based on your consent, steps taken at your request before an agreement, performance of an agreement, a legal duty or a legitimate interest assessed against your privacy rights. Sending an enquiry does not guarantee a mandate, buyer, agent match or sale.
An acknowledgement or response to your enquiry is separate from promotional marketing. Electronic direct marketing is subject to applicable consent requirements or another permission allowed by POPIA. You can object or ask to stop promotional messages at any time using the unsubscribe option provided or by emailing us.
4. Who may receive information
Where relevant to the assistance you request, we may share the information needed for an introduction with an appropriate estate agent or agency. We will explain the proposed introduction and seek permission where required. Agents handle information they receive under their own privacy obligations; please ask them about their notice before sharing additional information.
Service providers may process information to support website hosting, security, email delivery, enquiry administration and marketing. Google and Meta may receive tracking information as described below. We may also disclose information when required by law or necessary to establish or defend legal rights. Information should be limited to what is appropriate for the purpose.
5. Google tracking
Google tracking and measurement tools, when enabled on our website or campaign pages, help us assess website and advertising performance. Depending on the tools enabled and your choices, Google may receive information such as pages or events viewed, the referring website, IP address, browser or device information and cookie identifiers.
This helps us understand how people find and use the website and measure campaign responses. Advertising features, where enabled, may also support relevant advertising and remarketing. Google’s use of information depends on the relevant service and your settings.
Read how Google uses information from partner sites and the Google Privacy Policy. You can manage personalised advertising through Google My Ad Center and use the Google Analytics opt-out browser add-on for supported browsers. That add-on does not disable all Google advertising or other tracking technologies.
6. Facebook / Meta Pixel
The Meta Pixel (formerly Facebook Pixel), when enabled on our website or campaign pages, helps us understand website activity and measure the effectiveness of Facebook and Instagram advertising. It can help us build audiences and show relevant advertising to people who have interacted with our website.
Meta may receive website events, such as page views or enquiry-related actions, together with technical details such as the page address, IP address, browser information and cookie or device identifiers. Meta may associate activity with a Meta account, subject to its own policies and your settings.
See the Meta Privacy Policy and Meta Cookies Policy. Manage advertising and activity information through Meta Ad Preferences and the information and permissions controls in your Meta Accounts Center. These platform controls may affect how information is used rather than prevent every collection event.
7. Cookies and your choices
Cookies are small files stored by a browser. Pixels and similar technologies can record website interactions without a traditional cookie. Essential technologies support website operation, security and administration. Optional analytics and advertising technologies help measure usage, attribute campaign results and support relevant advertising.
You can block or delete cookies in your browser and use the Google and Meta controls linked above. Blocking cookies may affect some website functions and does not necessarily stop every type of tracking. Settings may need to be changed separately for each browser, device or account.
Where consent is required for optional tracking, it must be obtained before that tracking is used. Reading this notice or submitting an enquiry is not, by itself, consent to optional advertising tracking. For privacy questions or help with your choices, email hello@propmatchsa.co.za.
8. Storage, retention and international processing
We keep enquiry and service information for as long as needed for the purpose it was collected, including relevant follow-up, an ongoing relationship, legal record-keeping and the resolution of disputes. When it is no longer needed and there is no lawful reason to retain it, it should be deleted or de-identified. Cookie and platform retention varies by tool and configuration; their linked policies provide further information.
Hosting, email and advertising providers, including Google and Meta, may process information outside South Africa. International transfers must meet applicable POPIA requirements, such as adequate protection under law or binding arrangements, consent, or another permitted ground. Contact us if you would like information about the providers involved in your enquiry.
9. Security and children’s information
We take reasonable technical and organisational steps to protect personal information against loss, misuse and unauthorised access. No website or electronic transmission can be guaranteed completely secure. Suspected privacy or security incidents can be reported to hello@propmatchsa.co.za; notifications will be made where the law requires them.
Our services are intended for adult property owners and property professionals. Please do not submit children’s personal information. If you believe a child’s information has been provided, contact us so it can be reviewed.
10. Your privacy rights and complaints
Subject to POPIA and applicable exceptions, you may request access, correction or deletion, object to processing, or withdraw consent. Withdrawal does not undo lawful processing already carried out. We may need to verify your identity and may retain information where the law permits or requires it.
Email hello@propmatchsa.co.za with the subject “Privacy request” and describe what you need. You may also complain to South Africa’s Information Regulator at POPIAComplaints@inforegulator.org.za. You do not have to contact us first to approach the Regulator. POPIA request and complaint forms are available on the Regulator’s website.
11. Other websites and changes to this notice
Property listing links, agent websites and social platforms are operated by third parties. Their own privacy and cookie notices apply when you visit them.
We may update this notice when our services, technology or legal requirements change.
A question about your information?
Contact PropMatch SA at hello@propmatchsa.co.za. Tell us about your enquiry or privacy request so we can direct it appropriately.